Commerce infrastructure for independent fashion.
Design once. Sell every version.
Upload on base garment, set what customers can choose, and turn it into a complete sellable product system – before you produce inventory.
One base garment
Every approved variation
01Sleeve
02Length
03Neckline
Good designs do not guarantee growth.
Independent fashion isn’t short on creativity. It’s short on systems built for how small brands actually grow.
Traditional production asks designers to sample, invest, and commit before demand is clear. DesignR moves that decision to the moment a customer chooses.
The tools were built
for the wrong people.
Existing platforms serve consumers, not creators. Configurators and design apps are built for the shopper. Enterprise systems are built for large brands with teams and budgets.
The independent designer — real talent, real demand, no capital to risk — has had no one building for them.
Until now.
Sell before
you make.
Zero inventory risk
Produce only after a
customer orders.
customer orders.
Demand-led production
Let real customer choices guide
what gets made.
what gets made.
More sellable variation
Offer more versions without carrying more stock.
One garment becomes a system for selling.
The designer defines the possibilities. The customer selects their version. Production follows real demand.
Product Upload
Start with one base garment. Upload it directly or import from your Shopify catalog. This is your foundation — everything DesignR generates starts here
Variant Engine
Define what can change — neckline, sleeve, length, fit. DesignR generates every combination automatically. Every image, every SKU, ready to publish.
AI Generation
AI renders every variation instantly. No sampling. No photoshoot. Every combination visualized before a single item is produced.
Shopify Integration
Publish directly to your existing Shopify store. No store rebuild. No code. Every variation goes live with its own SKU, image, and price — automatically.
Early rate — 20% off every plan, locked in for life. Join the waitlist to claim yours.
Start with one garment.
grow into a line.
What changes as you grow is how many garments you put on the platform — never what your customers get to choose.
Starter
Prove your first product sells
Early rate
$23/month
$29 standard
Features included:
- 1 garment
- 150 product images / month
- 2 team seats
- The Studio Room for customers
- Unlimited options, colourways, sizes
- Front-view imagery
- Every image yours to use anywhere
- 0% commission on sales
- Standard support
- New garment types · 30 days
- Bank up to 300 images
Label
Your first small collection
Early rate
$47/month
$59 standard
Features included:
- 2 garments
- 350 product images / month
- 3 team seats
- The Studio Room for customers
- Unlimited options, colourways, sizes
- Front + Back · soon
- Every image yours to use anywhere
- 0% commission on sales
- Basic image export
- Priority support
- New garment types · 14 days
- Bank up to 700 images
Studio
See what sells, and scale it
Early rate
$79/month
$99 standard
Features included:
- 5 garments
- 600 product images / month
- 5 team seats
- The Studio Room for customers
- Unlimited options, colourways, sizes
- Front + Back · soon
- Every image yours to use anywhere
- 0% commission on sales
- Bulk image export
- Performance Insights + saved library
- Guided onboarding
- Priority support · 7 days
- Bank up to 1,200 images
Brand
Run a full line
Early rate
$159/month
$199 standard
Features included:
- 15 garments
- 1,500 product images / month
- 15 team seats
- The Studio Room for customers
- Unlimited options, colourways, sizes
- Front + Back + On-model · soon
- Every image yours to use anywhere
- 0% commission on sales
- Full export with SKU data
- Performance insights + saved library
- Shopify API access
- Named contact · 3 days
- Bank up to 3,000 images
House
For brands who’ve outgrown the ladder
Custom
Custom annual terms
Features included:
- Unlimited garments
- Image allowance agreed with you
- Up to 50 team seats
- The Studio Room for customers
- Unlimited options, colourways, sizes
- Front + Back + On-model · soon
- Every image yours to use anywhere
- 0% commission on sales
- Full export with SKU data
- Full analytics + saved library
- Dedicated onboarding
- Named contact · 1 day
- Early access to what we build next
Early rates lock when we open — join the waitlist to claim yours.
Image packs
Need more than your plan includes? Add a pack any time — no upgrade required, and images you buy never expire.
All tiers include unlimited sizes.
Sketch
$19
150 images
Collection
$49
450 images
Runway
$99
900 images
Fashion House
$199
1,800 images
Lock in 20% Off — for life.
Early members receive access to special launch pricing. Keep that rate as long as your subscription remains active.
